News & Media

16 September 2024, Kathmandu, Nepal – The Asian Electronic Sports Federation (AESF) has formed a strategic partnership with the Asian section of the International Sports Press Association (AIPS Asia) to enhance the promotion and development of esports across Asia and beyond. A Memorandum of Understanding (MoU) was signed by AESF Vice President Mr. Lokesh Suji and AIPS Asia President Mr. Jung Hee Don during the 25^th AIPS Asia Congress in Kathmandu, Nepal.

^{Mr. Lokesh Suji (left) and Mr. Jung Hee Don (right)} 

The areas of collaboration between the two parties include providing young journalists opportunities to cover esports events and gain hands-on experience through AIPS Asia’s Young Reporters Program. Furthermore, educational programs and workshops will be organized for journalists and esports enthusiasts, covering esports culture, industry dynamics, and the specifics of esports reporting, along with other collaborative initiatives.

^{Mr. Lokesh Suji (left) and Mr. Jung Hee Don (right)} 

Mr. Lokesh Suji, AESF Vice President, expressed his confidence in the partnership, stating, “This collaboration marks a significant milestone in expanding esports journalism and nurturing the next generation of esports reporters in the region. It will open new doors for aspiring esports journalists, providing them with hands-on experience and the expertise needed to succeed in this fast-evolving field. We are confident that our joint efforts will elevate esports coverage to new heights and create a lasting impact across Asia and beyond. We look forward to seeing the transformative results this partnership will bring.”

During the Congress, a ‘Women in Sports Journalism Forum’ was held, where AESF’s Head of Partnership and Growth, Ms. Janni Jensen, shared insights and feedback from an esports federation's perspective. She also delivered a presentation on the development of esports in Asia and the role of AESF in contributing to the inclusion of esports and digital sports in Olympic-related events.

^{Ms. Janni Jensen (middle) during the 'Women in Sports Journalism Forum'}

^{Participants of the 'Women in Sports Journalism Forum' with AIPS Asia President, Mr. Jung Hee Don}