News & Media

Hong Kong, China, 16 December 2024 – The Asian Electronic Sports Federation (AESF) has entered into a partnership with AEG, marking a significant milestone in uniting esports, digital and technology sports, and sports and entertainment content on a global scale. This collaboration aims to advance the esports ecosystem across Asia and beyond, emphasizing innovation, inclusivity, entertainment, commercial value, and sustainable development.

Under this three-year partnership, AESF and AEG will focus on hosting and promoting branded esports tournaments and events, including top-tier professional esports club competitions in major cities such as Hong Kong, China. The collaboration extends vital support in event management, commercial sponsorships, ticketing platforms, hospitality management, and technology applications.

Talent exchange programs will be a cornerstone of the collaboration, empowering the next generation of esports professionals through hands-on opportunities. Furthermore, the partnership seeks to create sustainable business opportunities by integrating entertainment and value-added content, enhancing sponsorship strategies, and driving innovation in esports and digital sports.

With a dedicated working group to oversee its implementation, the partnership signifies a shared commitment to shaping the future of esports in Asia and beyond, providing unparalleled opportunities for youth, fostering innovation, and promoting a more inclusive and sustainable esports ecosystem.

AESF Director General, Mr. Sebastian Lau, stated, “This partnership is a significant step forward in elevating esports in Asia. Collaborating with AEG allows us to equip our members with the tools and expertise to organize world-class esports and digital sports events, establish industry standards, and drive sustainable growth. This collaboration strengthens our ecosystem and positions Asia as the undeniable global leader in esports and digital sports.”

Adam Wilkes, President and CEO of AEG Asia Pacific, underscored the significance of the partnership, saying, “This collaboration with AESF marks a pivotal moment for esports and live entertainment. We are thrilled to join forces in redefining the global esports experience, driving innovation, and creating unparalleled opportunities for players, fans, and industry leaders alike.”

AESF will also continue to strengthen its partnership with World Digital & Technology Sports Alliance (WDSA), as WDSA brings its vision and international expertise in integrating sports and digital technology, implementing industry standards, and fostering global growth in sports and digital technology in Asia and beyond. This collaboration establishes a strategic alliance, positioning WDSA as an important partner in advancing AEG and AESF’s shared vision for the future of esports and digital entertainment.

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About AEG: 

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: 

• Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin;  
• Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London;  
• Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of entertainment, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival;  
• Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships; and
• Ticketing, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainments, including sporting events, arena tours, music festivals, rodeos and family events. 

Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually. More information about AEG can be found at www.aegworldwide.com. 

About World Digital & Technology Sports Alliance (WDSA):

WDSA is responsible for coordinating the integration of the sports industry and digital technology on an international level. The organization focuses on creating a digital sports industry landscape that benefits the public and empowers business development through sports technology.